At MOOH we have almost 5yrs WiFi Advertising and Commercialisation experience, working with regional, national and international network partners across retail, leisure and transport to name a few.
Our goal is to transform WiFi enabled networks in premium, captive environments into bespoke, highly scalable ad serving platforms.
In today’s connected world consumers no longer anticipate paying for public facing WiFi access, and instead they expect it for free, putting business and venue owners under increasing pressure to provide their customers or guests with a fast, reliable and complimentary WiFi service. This of course has a cost.
At MOOH we strive to provide our network partners with a solution that will help reduce or in some instance remove the cost of proving a free WiFi service.
We do this by providing a short questionnaire to obtain information about the network such as the ISP, infrastructure, speed as well other details such as customer demographic, size of the audience, advertising restrictions, brand guidelines and general business ethos.
This will include a revenue forecasts based on a number of options e.g. brand sales, programmatic sales, re-targeting and affiliate schemes, as well as various recommendations such as design, location of ads, display/rotation frequency, all of which can have an impact on the monetisation of a network.
Once a proposal has been accepted we move on to the network transformation stage, whereby we begin to implement our technology.
This is managed in accordance with a pre-agreed schedule, as it oftern requires involvement from a number of departments on both sides e.g. marketing, brand, IT/DevOps, web security, commercial management.
This is the final stage of the process whereby we launch the network as a commercial proposition, which can be used to generate third-party revenue, as well as creating brand awareness through self-promotion (network/venue owners).
It doesn’t just stop here though, as we also provide regular reports, network updates, as well as ongoing guidance and advice on how to further improve the network, both from a revenue and UX perspective.