Consumers spend a combined average of 305 minutes per day on their mobile, tablet and desktop devices, therefore being the first brand to reach them as soon as they’re online is key.
With WiFi advertising we’re able to position your brand first, so that consumers see it ahead of all other display channels across social media, press or whilst browsing.
The WiFi landing page is the first environment that consumers reach before accessing the internet.
Brand message and imagery served directly to the consumer’s device.
Brand as facilitator of WiFi connection
Brands can provide relevant opportunities for consumer engagement such as discount vouchers, special offers, unique products
Leveraging the value of the environment – a halo effect from the host environment’s brand image
MOOH is proud to be part of the same family as Limited Space. Our collective ‘Connected Media’ offering is a straightforward way to put together an end-to-end multi-channel campaign with multiple communication touch points for in-mall OOH, experiential marketing and WiFi media.
The Connected Media concept was trialled in partnership with watch brand Citizen in December 2014 with great success.
1.2% CTR was achieved during this activity, which is significantly higher than the industry benchmark of 0.06% for display advertising.
26% of respondents agreed that the WiFi ads stood out well.
27% of respondents agreed that the WiFi ads stood out well compared to other forms of advertising.*
*Facts International Dec 2014